When I Grow Up

 - by JK

I wonder what would happen if we show this video to every aspiring ad man or woman out there.

You know, the fresh out of Kementerian Pendidikan Malaysia greenhorns whom are contemplating a communications design course. The college freshmen who think advertising is all about getting to work at noon, writing a couple of headlines and scooting off to lunch. And the 25-year old executive who’s unsure about his career and thinking of advertising to get his juices (creative or otherwise) flowing.

The video is actually a parody of a Monster recruitment ad, created to promote the ADDY Advertising awards based in the States. I liked the idea of using kids to ‘sell’ the advertising industry, because kids tell the truth. At least kids who have yet to accurately identify right from wrong. The kids in the video however have laid bare all the symptoms of an industry that’s tired, unforgiving and complicated.

Now, would I have jumped into the deep, dark ravine of advertising had I seen this video as an undergraduate? Hell yeah! I wouldn’t trade where I am now for anything else. Granted, things could be better, but it’s stuff like this that makes advertising… well… advertising. It’s a love/hate thing… few understand, many falter and for some of us it’s a way of life.

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