You know, advertising isn’t always about big budgets, kick-ass creatives and mind-boggling strategies.
Sometimes, all it takes a little bit of genuine effort to keep customers happy.
Have you heard about an American restaurant chain called Red Robin? Neither have I, until I read about how they created loads of positive media attention for just USD$11.50 (about RM34.70).
Noticing a heavily pregnant customer at his restaurant, the manager of Red Robin, North Carolina did this:
Yes, this was just an employee making a positive gesture, something that is severely lacking in Malaysian restaurants that for sure.
But the customer was so appreciative of the gesture that she decided to tell the world. That little piece of receipt went social and then viral, and ultimately made national headlines in the US.
You might think could have happened at any restaurant chain in America. Not really. Red Robin’s employees practice a culture called ‘Unbridled Act’, which encourages positive behavior.
And apparently, this wasn’t the first discount given at random to customers. They’ve been doing it for a while, it just so happens that this particular gesture made the news, probably because of the oh-so-sweet personal message.
Intentional or not, it worked. And worked in a way that even a big budget 30-sec TVC or a print ad with a catchy headline will never emulate.
Sometimes, it’s just about the little things. You know?