So long, 2013…

 - by JK

Yes, I admit it. Since the time I started this copywriting blog in 2010, I’ve never been as laid-back as this year. My posts have been too few and far in between, and I feel like a disgrace to bloggers everywhere.

But as with all things, every downside has a reason.

You see, the momentum I built in my first full year as a freelance copywriter in 2012 spilled over rather kindly to 2013. That meant more time working on projects rather than soliciting for work.

So let’s just say I took the foot off the blogging accelerator just a tiny bit and now the New Year is staring cynically at my face.

2014

It's the 14th year of the new millennium... phew!

Ah yes… another reason for my lack of posts is also because I was busy preparing for my matrimonial plunge for the most part of the year. But this is hardly the space to talk about it, so I shall leave it at that.

Anyway, around this time last year I ended with a post that recapped my toils for 2012, along with a couple of videos that inspired me to do the unthinkable. But this time around, I’m looking forward by outlining a few things that I’d like to see happen among clients in 2014:

  1. A change in outlook to be more concerned about communicating effectively rather than calculating cost.
  2. Less emphasis on being catchy (whatever that means), and more effort in being able to identify a unique, compelling proposition.
  3. Realise that personal preference should just complement and not influence any piece of communication.
  4. Understand that copywriting is a craft that isn’t entirely based on preset formulas or guidelines; great work comes with time.
  5. Endeavour to keep things simple, concise and clear. The attention that consumers bestow is a luxury that should not be screwed with.

Amateurs get angry with clients, professionals educate them. I’ve done my bit of educating for the year; just don’t hold it against me yeah?

Here’s to a smashing New Year… cheers!


Leave a comment