I love my brew, occasional solitude and laidback tunes. Most people don’t get me, but the ones that do are my best buds. I sometimes choose to be ignorant, am also prone to wandering and slightly off the rocker – all the qualities needed to be a copywriter perhaps.

I needed to show I own a desk, hence the angled shot...

Truth be told, I stumbled into advertising roughly 13 years ago. I sucked it up at various local ad shops before being picked by a direct marketing agency; where I honed my craft for over 7 years. Then I spent a few years in the digital arena as the lead for content development; while often being responsible for creative and strategy.

Then the call of entrepreneurship beckoned as I am now part of one am studio, a start-up creative boutique based in Damansara Jaya. And my new role is to do everything is takes to create compelling, standout pieces of communication. In other words, I am not only behind copy: but also ideas, projects and sometimes even the camera.

I’ve not written the absolute must-have book on advertising nor do I speak about the wonders of marketing and branding. But I do feel the need to voice my opinions and share my thoughts; hence this diminutive blog.

You might like what I have to say or could absolutely hate my guts; either way leave a comment or two. And since this site is ad-free and is not attempting to reach into your pocket; I accept all forms of donations.