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	<title>jaykrish.com &#187; Ramblings</title>
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	<link>http://www.jaykrish.com</link>
	<description>Advertising, Branding, Marketing and Everything Else in Between</description>
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		<title>The Copywriter You Want is Perhaps Just 5 Steps Away</title>
		<link>http://www.jaykrish.com/2012/05/17/the-copywriter-you-want-is-perhaps-just-5-steps-away/</link>
		<comments>http://www.jaykrish.com/2012/05/17/the-copywriter-you-want-is-perhaps-just-5-steps-away/#comments</comments>
		<pubDate>Thu, 17 May 2012 07:45:36 +0000</pubDate>
		<dc:creator>JK</dc:creator>
				<category><![CDATA[Ramblings]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Copy]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[freelance copywriter]]></category>

		<guid isPermaLink="false">http://www.jaykrish.com/?p=776</guid>
		<description><![CDATA[This could be your first time looking for a freelance copywriter; or you may have been burnt before by hiring a copywriter not-so-suited to your needs.
Either way, I want to help &#8211; or at least try to help.
In this often insane, not-a-moment-to-waste business world; getting things done swiftly and accurately right from the get-go is [...]]]></description>
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		<title>Brand or Friend?</title>
		<link>http://www.jaykrish.com/2012/05/08/brand-or-friend/</link>
		<comments>http://www.jaykrish.com/2012/05/08/brand-or-friend/#comments</comments>
		<pubDate>Tue, 08 May 2012 06:49:54 +0000</pubDate>
		<dc:creator>JK</dc:creator>
				<category><![CDATA[Ramblings]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Friend]]></category>
		<category><![CDATA[Friendship]]></category>

		<guid isPermaLink="false">http://www.jaykrish.com/?p=762</guid>
		<description><![CDATA[I have been having many late nights over the last few weeks. Thanks to a dear friend that makes his appearance from abroad every year or so.
And this friend of mine wields a strange form of magic. Whenever he is around, he is able to round up the troops. I mean he is the only [...]]]></description>
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		<title>Wah! So Cheap Arrr…?</title>
		<link>http://www.jaykrish.com/2012/04/17/wah-so-cheap-arrr%e2%80%a6/</link>
		<comments>http://www.jaykrish.com/2012/04/17/wah-so-cheap-arrr%e2%80%a6/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 08:14:24 +0000</pubDate>
		<dc:creator>JK</dc:creator>
				<category><![CDATA[Ramblings]]></category>
		<category><![CDATA[Cheap]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Value]]></category>

		<guid isPermaLink="false">http://www.jaykrish.com/?p=756</guid>
		<description><![CDATA[Remember the time when you saw something you always wanted at an incredibly cheap price; then after a few moments decided not to buy it?
Here are probably some of the thoughts that ran through your mind:
“Are these knockoffs”?
“Maybe these are rejected goods”?
“Damn! This thing is obsolete already”?
“Hmmm… would it last beyond the warranty period”?
“Don’t I [...]]]></description>
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		<title>Life of a Fulltime Freelancer</title>
		<link>http://www.jaykrish.com/2012/04/03/life-of-a-fulltime-freelancer/</link>
		<comments>http://www.jaykrish.com/2012/04/03/life-of-a-fulltime-freelancer/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 04:26:35 +0000</pubDate>
		<dc:creator>JK</dc:creator>
				<category><![CDATA[Ramblings]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[freelance copywriter]]></category>
		<category><![CDATA[freelancer]]></category>
		<category><![CDATA[Funny]]></category>

		<guid isPermaLink="false">http://www.jaykrish.com/?p=747</guid>
		<description><![CDATA[A lot of people ask me about how my liberation from employment has been. I always brush them off with a vague “ok laaa” or “surviving” or more recently, “it’s not bad, I’ve made new imaginary friends”.
Yes, as a fulltime freelance copywriter, I do tend to spend the majority of my working hours on my [...]]]></description>
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		<title>Marketing the Manchester United Way</title>
		<link>http://www.jaykrish.com/2012/03/14/marketing-the-manchester-united-way/</link>
		<comments>http://www.jaykrish.com/2012/03/14/marketing-the-manchester-united-way/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 07:25:04 +0000</pubDate>
		<dc:creator>JK</dc:creator>
				<category><![CDATA[Ramblings]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Man United]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[MU]]></category>

		<guid isPermaLink="false">http://www.jaykrish.com/?p=742</guid>
		<description><![CDATA[If you don’t know already, then yes, I am a fan of the greatest football club in the world – Manchester United.
While some will argue about the ‘greatest’ statement, this post is not about glorifying my beloved team, but more about what it takes to be a winning marketer.
But still, there is this little fact [...]]]></description>
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