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	<title>jaykrish.com</title>
	<link>http://www.jaykrish.com</link>
	<description>Advertising, Branding, Marketing and Everything Else in Between</description>
	<lastBuildDate>Tue, 21 Feb 2012 01:59:26 +0000</lastBuildDate>
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		<title>Go Online, or Go Under</title>
		<description><![CDATA[More than 12 million Facebook users. National broadband penetration is over 80%. Almost 17 million total internet users. And how much are Malaysian businesses spending on online advertising?
A measly 1% of their total advertising budget.
A report released recently by Google and McKinsey &#38; Co shows that Malaysian businesses hardly see internet advertising viable. In fact, [...]]]></description>
		<link>http://www.jaykrish.com/2012/02/21/go-online-or-go-under/</link>
			</item>
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		<title>So We&#8217;re Bashing Up Customers Now?</title>
		<description><![CDATA[If you can’t serve your customers, bash them up. A method practiced by a certain KFC employee; allegedly of course.
But you can’t refute the video evidence. Even if he was provoked, this is still no reason for an employee of a global fast food chain to get all Bruce Lee with anyone; let alone a [...]]]></description>
		<link>http://www.jaykrish.com/2012/02/13/so-were-bashing-up-customers-now/</link>
			</item>
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		<title>How Much?</title>
		<description><![CDATA[It’s a dilemma every freelancer faces; how much to charge?
Too high and you might not get the job. Too low and you’re spoiling the market. Somewhere in between and you’re competing with every other freelancer out there.
As for myself, the way people perceive me is slight problem.  Since I write as a pastime and dish [...]]]></description>
		<link>http://www.jaykrish.com/2012/02/01/how-much/</link>
			</item>
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		<title>Words Used In Ads and What They Actually Mean Pt. 2</title>
		<description><![CDATA[Here&#8217;s a reprise of something I&#8217;ve written previously because I think it&#8217;s ripe for an update. The new words are from 6 to 10.
Advertising is the war. Copy is the weapon. Words are the ammunition.
Although copywriters are equipped with an arsenal of words to use as  he or she pleases, there are quite a [...]]]></description>
		<link>http://www.jaykrish.com/2012/01/17/words-used-in-ads-and-what-they-actually-mean-pt-2/</link>
			</item>
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		<title>New Year, Same Old&#8230;</title>
		<description><![CDATA[(as the saying goes) …Shit.
So, after all the partying, hangovers, reminiscing and resolutions; we are greeted by the daily grind.
In advertising, that means more last minute rush jobs, late nights, over-the-weekend special bonuses and new business pitches. No one said it was going to be easy, but I think we addies somehow enjoy the pain.
Here’s [...]]]></description>
		<link>http://www.jaykrish.com/2012/01/03/new-year-same-old/</link>
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