Here are the real secrets why the agency that developed the Facebook pages charged such a ridiculous amount…
- Because the client only opens 1 counter during peak hours
- Because the client went for coffee at 10.45am, then lunch at 1pm and the tea at 3.45pm
- Because they had to complete Borang FB/003/11, Borang FB/112/14A and submit along with photocopies of their IC, Audited Accounts and Birth Certificate
- Because the system was downlah!
- Because the Person in Charge Cuti Bersalin
6. Because the Nombor Giliran for today has finished
7. Because this issue can only settle in Putrajaya
8. Because the approval process takes at least 2 to 4 weeks
9. Because someone wore a short-sleeve blouse
And the top reason why it cost 1.8 million for 6 Facebook pages *Drumroll*
10. Because each e-mail sent and received cost the agency 50 sen
If I had to go through all of the above, I’d freaking charge 2 million… per page! But for my dear readers, I’ll do it for RM59.95… interested?
Advertisers in Malaysia spent RM5.9 Billion in 2009. That’s an increase of almost half a Billion from 2008, which was at RM5.5 Billion. Advertising spend is perceived to be a strong indicator of a nation’s economy.
Well that’s what the Malaysian Advertisers are spending, but are the consumers buying? It’s hard to tell really, because sales figures are closely guarded secrets, so there’s no way of knowing for sure. But for discussion’s sake, let’s say that we’ve managed to make people spend money they don’t have on things they don’t need quite admirably in 2009.
Think about it. Almost RM6 Billion. That’s a six followed by 9 zeros – 6,000,000,000! And why are advertisers spending such insane amounts of money? Essentially, it is in hope that consumers return the favour. Yes, so that consumers consume more and ‘invest’ in products and services perceived to be of better quality.
ADEX in Malaysia by Media (RM Mil)
Source: The Star, 2 Jan 2010.
Please note that the above figures are only Ad spend on Media. Meaning creative cost not included.
So how much do you think all the agencies in Malaysia charged their clients for creative work in 2009? Definitely not RM6 Billion I’m sure. And I wonder how handsomely my fellow creative workers have been compensated last year? Well, if all the money is spent on media, what left the agencies?
Maybe because spending on good creative and strategies were so little, it didn’t even merit a mention. I guess it’s the norm. The middlemen get the dough, while the fishermen get peanuts. And they complain there’s not enough creative talent to go around!
I want to look for a job in media.