Tag: Career’

2012, Check!

 - by JK

Luckily the world didn’t come to an end. For me, that would have been a shame.

Simply because 2012 was my first full year as a self-employed freelance copywriter. So it would have been a real arse-luck going out so soon after tasting sweet liberation.

I started the year full of uncertainties; work was far and few in between and I still hadn’t got used to the absence of a monthly paycheck. But I guess perseverance and patience have their rewards.

Cheers to 2013

Here's to an awesome 2013... cheers!

I quickly found myself making new alliances and managed to fill up my otherwise mundane schedule. My freelancing gig also took me to South Korea for a month, as part of the Malaysian team for the World Expo 2012.

And the year is ending rather nicely, with enough work to take me over to the New Year. So was it a good year? Absolutely. Am I hoping for a better upcoming year? Most definitely!

Before I start sounding like I’m making an awards acceptance speech. Allow me to turn your attention to the real reason for this post.

We all need that little spark, that little moment of inspiration before we decide to take on a new venture. My bits of spark came from two videos that I watched online in 2011, and I would like to share them with you.

The first is from possibly the most celebrated tech genius of our generation, the late Steve Jobs. If you are thinking of doing something you never thought you’d ever do, this vid is for you:

The next video from Daniel Pink is a must watch, especially if you are in a creative industry and constantly have the  feeling of not wanting to wake up in the morning and get to work:

I felt the urge to share these videos because I believe you – or anyone for that matter – can break free from the norm. You just need to believe in one thing; yourself.

Have a great new year guys… all the best!

Life of a Fulltime Freelancer

 - by JK

A lot of people ask me about how my liberation from employment has been. I always brush them off with a vague “ok laaa” or “surviving” or more recently, “it’s not bad, I’ve made new imaginary friends”.

Yes, as a fulltime freelance copywriter, I do tend to spend the majority of my working hours on my own at home. And as a writer, that’s a good thing, except when my upstairs neighbor decides to rearrange their furniture all of the sudden… damn you!


Row, row, row your boat... until you become a robot... all together now!

Solitude let’s me tap into whatever is left in the inner reaches of my mind, where incidentally my imaginary buddies lurk.

Okay enough about my imaginary friends; they are apparently blog-shy.

So as a fulltime freelancer, things are quite different these days. While my work still revolves around clients and deadlines, there is always this sense of uncertainty that lurks over my head.

But to be honest, it is the same feeling of uncertainty I felt when I was employed. But now, I am in control – everything is entirely up to me – which is a feeling like no other. It is a feeling of exhilaration and pride one moment, then anxiety and insecurity the next. Not for the faint of heart for sure.

Ahhh yes, I’ve also become quite adept at ‘freelancer speak’, which are things freelancers say to make things look better than they actually are or just to be nice, for example:

When I Say  > I Actually Mean

I am in between projects > I got nothing to do
I just came from another meeting > I had better things to do
Sorry I didn’t answer, I was in a meeting > Sorry, I just woke up
This weekend? Oh… I’m out of town > You crazy arr?!
Let me know what you think >  Don’t think so much

Errr… you guys know this post is just for laughs right?

You know you’ve been in advertising for too long when…

 - by JK

Yes, it’s been a while. Work as usual has been coming thick and fast, and hence the mini hiatus. Anyway, this busyness business got me thinking. All these work and briefs and copy and clients are making me feel I’ve been doing this for far too long. And hence the following been-there-done-that points to ponder…

  1. You actually know how a SyQuest Drive looks.
  2. Cows remind you of a certain type of adhesive.
  3. You think Ronson lighter fluid cures all.
  4. You have a neat collection of mounting boards, cutters, double-sided tape and spray mount nicked from the office for personal use.
  5. You realise you haven’t seen an actual illustrator (a person) for yonks.
  6. You start to notice that clients get younger and younger and younger.
  7. You still subscribe to the print version of ADOI.
  8. You look at newbies and think “aren’t they in for a hell of a ride?”, then give them a sinister smile.
  9. You know almost half of all the colour separators, printers and translators in town.
  10. You know a client that has changed jobs 5 times and still keeps in touch.
  11. You start to pick out other ad-sters in a crowded mall just to kill time.
  12. You actually know the difference between AAAA and MAA.
  13. You get irritated by the ads on TV more than anyone else.
  14. You own 15 pairs of jeans, of which you wear only 3 to 4 pairs.
  15. You are an addict of one or more of the following: caffeine, nicotine, alcohol and the worst… work!

P.S.    Damn I feel ancient!