Uninspired or not bothered?
Busy or lazy?
Attention-deficit or not-up-for-it?
Family-first or Netflix thirst?
Risk averse or glut of guts?
My first post on this blog was on 3rd January 2010, it was called the Accidental Ad-man. In that post – just shy of 10 full years ago, yikes! – I prophesied how this blog could be an accident in the making. That’s just me being the pseudo-pessimistic, ultra-realist person I sometimes am.
Well now, at this very juncture, I feel that that playful premonition has come back to haunt me. I have become a victim of my own self doubt and analysis paralysis, which has resulted in this blog being dormant for the last few years or so.
And honestly, I have ran out of excuses.
There is nothing more I can say here to justify my lack of efforts. 10 freaking years has just dissipated into memories. A decade of the good, bad and ugly; all irrecoverable, un-editable, immutable.
It’s especially painful when I re-read my musings here, seems like I enjoyed the process of writing – just plain writing. Thoughts, ideas, observations and commentary forming out of nothingness, only accompanied by the sound of key strokes.
What a beautiful feeling.
I started this post with a few questions. Yes, they are questions for me by me, and the answers are meant to shed some light why I stopped writing. While I can easily attribute the fact that I started a family as one of the contributing factors, I feel that becomes just another excuse.
In fact, I should have more solid material for my writings with all the insanity of having 2 kids in quick succession. And believe me I do.
So why have I reduced myself to this? Maybe god knows, but I think our friend is equally perplexed. This is solely on me.
And if someone is actually reading this attempt of me trying to make sense of things, then congrats! You now know more about my inner feelings that the average person does.
Last thing, writing this was an absolute pleasure.
Well hey, it’s been a 3-year hiatus since my last post.
I blame myself to be honest, for not keeping this sorry excuse for a copywriting blog up-to-date. You see, I really, really meant to continue writing, but circumstances of my own doing somewhat halted my drive and determination to keep the posts coming. My bad, to say the least.
Yet everything has a reason (or many reasons), and mine are very much to do with family and everything that goes along with it. In addition, I’ve had a full-time J.O.B over the last couple of years or so, which meant penning my thoughts was not high up my priority list. I slacked for a few weeks, which became months and eventually years… so here I am, ashamed of my lack of effort and motivation to, just, write.
But let’s let bygones be bygones shall we?
Essentially, life took control. And now I am in the midst of setting in motion the plans of what I hope will culminate in regular thoughts, insights, observations, advise, and the usual nonsense (or sense) from yours truly.
This is not a false start and I am determined not to falter. But as with all things that is being reconstructed, it may be a while before you hear from me again. It has been a whirlwind past 3 years, and I hope the trend continues in this domain, positively of course.
Before I end, it is only fitting for me to apologise to all those whom have enquired for my services in the past few years and got turned down. I must say I was very busy and would not have done justice to your company, brand or marketing plans had I taken up your project.
Hopefully soon, I will be available again to assist in achieving your marketing aims and aspirations.
Okay. Sometimes, I can be quite biased.
Just because I’m a copywriter, I tend to dismiss the other critical element of a great piece of marketing communication – the visual. Hey you can’t blame a writer who is defensive of his craft.
So why this sudden affinity towards visuals? Well you can’t refute facts, especially when they make a whole lotta sense. According to research by some geniuses, it is proven that:
People remember 80% of what THEY SEE
Compared to only 20% of what THEY READ
Pretty eye-opening stat, if you will. But it doesn’t take a genius to figure that one out. I would most likely remember the opening scenes of my favourite movie as opposed to the opening lines of my favourite book. Yes, we humans are intrinsically wired to prioritise visual information.
So that’s how people consume data, but here’s the more important stat part of the same research:
90% of the world’s data was created in the last 2 years.
Yes, the last 2 frigging years! And we all have access to virtually most of it thanks to accurate search platforms and social media.
So what does this mean for developing marketing communication content?
Find out everything you need to know about your audience
Don’t ramble, keep it simple and concise; made easy when you know your target
Take on an infographic mode wherever possible; icons, charts, graphs and illustrations
In essence, don’t add to the mindless drivel that’s growing exponentially every second. Say enough to evoke curiosity, compel action and you’re done.
The sad thing is, apparently only 28% of words in a webpage are actually read, which means 72% of this post just added to the mindless drivel.