Well hey, it’s been a 3-year hiatus since my last post.
I blame myself to be honest, for not keeping this sorry excuse for a copywriting blog up-to-date. You see, I really, really meant to continue writing, but circumstances of my own doing somewhat halted my drive and determination to keep the posts coming. My bad, to say the least.
Yet everything has a reason (or many reasons), and mine are very much to do with family and everything that goes along with it. In addition, I’ve had a full-time J.O.B over the last couple of years or so, which meant penning my thoughts was not high up my priority list. I slacked for a few weeks, which became months and eventually years… so here I am, ashamed of my lack of effort and motivation to, just, write.
But let’s let bygones be bygones shall we?
Essentially, life took control. And now I am in the midst of setting in motion the plans of what I hope will culminate in regular thoughts, insights, observations, advise, and the usual nonsense (or sense) from yours truly.
This is not a false start and I am determined not to falter. But as with all things that is being reconstructed, it may be a while before you hear from me again. It has been a whirlwind past 3 years, and I hope the trend continues in this domain, positively of course.
Before I end, it is only fitting for me to apologise to all those whom have enquired for my services in the past few years and got turned down. I must say I was very busy and would not have done justice to your company, brand or marketing plans had I taken up your project.
Hopefully soon, I will be available again to assist in achieving your marketing aims and aspirations.
Well, as eventful as it was, 2015 whizzed by like a speeding train.
In fact, my almost 5-year stint as a fulltime freelancer has gone by as if I was in a 100 metre dash.
And yeah, while I’m at it, my 18 or so years as a wordsmith in a creatively constipated industry now feels like a vividly twisted dream.
So here I am, awoken from what seemed like a pseudo-comatose state of mind – anxiously wondering where my career is headed as I approach my 40s.
Freaking 40s, nuts!
But to be honest, it hasn’t been as delusional or convoluted as I’ve made it to be. Yes, putting 18 years of your heart, soul and neck into something ought to be paying dividends.
And it has, for the most part.
Strangely, something else has begun to happen over the last couple of years. I have found myself doing much less writing, while being thrust into situations where my overall know-how in marketing began to take the lead. I’ve gone from churning copy after copy after copy; to work on strategic, conceptual and the business side of marketing.
For a long time I thought I would be just generating content till the day I slump over my keyboard, or at best overseeing other lost souls churn out mindless garbage, and then set myself on fire on a pile of badly written client briefs while screaming “no more reeevissiooonnnsss!”.
Yes, people have mentioned I have a warped mind.
So, in essence, I am not just a copywriter anymore. I am somewhat in transition, or maybe I have already transitioned to become a marketing consultant of sorts. Don’t get me wrong, writing is still my first love, and I will continue to be a keyboard slave for a long time to come.
Maybe, just maybe it’s time I pursue my other writing interests. After all, no time to waste as 40 approaches in haste.
Oh… better late than never, so happy new year!
I’m one of those weird kind of copywriters. I don’t really read.
Well I do read a bit of non-fiction; but nothing specific, just what I happen to fancy when I’m in a bookstore or while browsing Amazon. When it comes to fiction though, I’m hopeless. The last novel I finished was probably a John Grisham in my teens.
Even watching my sister go through almost a dozen books a month when growing up didn’t rub-off on me. I’d rather sit on the rooftop of the house I grew up in listening to Tupac’s Me Against the World while admiring the surrounding greenery.
Ahhh… the simpler times.
Despite my lack of reading, I ended up in the writing business. Most copywriters are or ought to be avid readers, and I’m pretty sure it helps them to become better wordsmiths. But me, I’m different, I tend to read the world that’s in front of me as opposed to blocking my view with a book.
There are beautiful stories playing out right in front of our eyes, no matter how inconspicuous.
I constantly take in the sights, sounds, atmosphere, ambiance and nuances of my surroundings, which in its own way has helped me become a better copywriter over the years.
How you ask? Some examples, if you will:
People watching > Analyzing consumer behavior
Watching TV > Errr… competitive analysis of other ads, provided I’ve not recorded the show
Noticing a gecko on the ceiling > Aspire to greater heights / there’s always (gecko) shit to clean up
Watching the sun go down > Holy crap, there’s a deadline tomorrow!
Hearing birds chirping > Holy crap, the deadline is today!
Well, I’m just… different.