Uninspired or not bothered?
Busy or lazy?
Attention-deficit or not-up-for-it?
Family-first or Netflix thirst?
Risk averse or glut of guts?
My first post on this blog was on 3rd January 2010, it was called the Accidental Ad-man. In that post – just shy of 10 full years ago, yikes! – I prophesied how this blog could be an accident in the making. That’s just me being the pseudo-pessimistic, ultra-realist person I sometimes am.
Well now, at this very juncture, I feel that that playful premonition has come back to haunt me. I have become a victim of my own self doubt and analysis paralysis, which has resulted in this blog being dormant for the last few years or so.
And honestly, I have ran out of excuses.
There is nothing more I can say here to justify my lack of efforts. 10 freaking years has just dissipated into memories. A decade of the good, bad and ugly; all irrecoverable, un-editable, immutable.
It’s especially painful when I re-read my musings here, seems like I enjoyed the process of writing – just plain writing. Thoughts, ideas, observations and commentary forming out of nothingness, only accompanied by the sound of key strokes.
What a beautiful feeling.
I started this post with a few questions. Yes, they are questions for me by me, and the answers are meant to shed some light why I stopped writing. While I can easily attribute the fact that I started a family as one of the contributing factors, I feel that becomes just another excuse.
In fact, I should have more solid material for my writings with all the insanity of having 2 kids in quick succession. And believe me I do.
So why have I reduced myself to this? Maybe god knows, but I think our friend is equally perplexed. This is solely on me.
And if someone is actually reading this attempt of me trying to make sense of things, then congrats! You now know more about my inner feelings that the average person does.
Last thing, writing this was an absolute pleasure.
Well hey, it’s been a 3-year hiatus since my last post.
I blame myself to be honest, for not keeping this sorry excuse for a copywriting blog up-to-date. You see, I really, really meant to continue writing, but circumstances of my own doing somewhat halted my drive and determination to keep the posts coming. My bad, to say the least.
Yet everything has a reason (or many reasons), and mine are very much to do with family and everything that goes along with it. In addition, I’ve had a full-time J.O.B over the last couple of years or so, which meant penning my thoughts was not high up my priority list. I slacked for a few weeks, which became months and eventually years… so here I am, ashamed of my lack of effort and motivation to, just, write.
But let’s let bygones be bygones shall we?
Essentially, life took control. And now I am in the midst of setting in motion the plans of what I hope will culminate in regular thoughts, insights, observations, advise, and the usual nonsense (or sense) from yours truly.
This is not a false start and I am determined not to falter. But as with all things that is being reconstructed, it may be a while before you hear from me again. It has been a whirlwind past 3 years, and I hope the trend continues in this domain, positively of course.
Before I end, it is only fitting for me to apologise to all those whom have enquired for my services in the past few years and got turned down. I must say I was very busy and would not have done justice to your company, brand or marketing plans had I taken up your project.
Hopefully soon, I will be available again to assist in achieving your marketing aims and aspirations.
Well, as eventful as it was, 2015 whizzed by like a speeding train.
In fact, my almost 5-year stint as a fulltime freelancer has gone by as if I was in a 100 metre dash.
And yeah, while I’m at it, my 18 or so years as a wordsmith in a creatively constipated industry now feels like a vividly twisted dream.
So here I am, awoken from what seemed like a pseudo-comatose state of mind – anxiously wondering where my career is headed as I approach my 40s.
Freaking 40s, nuts!
But to be honest, it hasn’t been as delusional or convoluted as I’ve made it to be. Yes, putting 18 years of your heart, soul and neck into something ought to be paying dividends.
And it has, for the most part.
Strangely, something else has begun to happen over the last couple of years. I have found myself doing much less writing, while being thrust into situations where my overall know-how in marketing began to take the lead. I’ve gone from churning copy after copy after copy; to work on strategic, conceptual and the business side of marketing.
For a long time I thought I would be just generating content till the day I slump over my keyboard, or at best overseeing other lost souls churn out mindless garbage, and then set myself on fire on a pile of badly written client briefs while screaming “no more reeevissiooonnnsss!”.
Yes, people have mentioned I have a warped mind.
So, in essence, I am not just a copywriter anymore. I am somewhat in transition, or maybe I have already transitioned to become a marketing consultant of sorts. Don’t get me wrong, writing is still my first love, and I will continue to be a keyboard slave for a long time to come.
Maybe, just maybe it’s time I pursue my other writing interests. After all, no time to waste as 40 approaches in haste.
Oh… better late than never, so happy new year!