This month marks my 14th year as a copywriter. And I still get asked this question – “what do you actually do?”.
My answer usually goes something like this:
“Well I write stuff, marketing stuff. Like print ads, websites, brochures, proposals, scripts and so on”.
Yes, that is what I do, well, almost. Over the last few years, I’ve realised something. The stuff I write is only the end result of a process that is intricate and complicated.
The act of writing is only a means to an end. The written word is my deliverable, yet the insights, analysis, research, ideas, concepts, creative inputs and opinions are my products.
To put it simply; a lot have to go on – in my head and in my actions – before I write the first line of copy. My job cannot be quantified by time, or even by how much I write. There are many combinations of variables that influence that final piece of copy I deliver.
For the most part, the pre-copy-work comes naturally to me. Due to the fact that I’ve been doing this for yonks, and because I have a good understanding of copywriting fundamentals.
But to a client, all of the above are irrelevant, as long as I help them. Help them do what, you ask?
That would be to compel action, generate leads and ultimately help them make more money.
And that, is exactly what I do.
I never wanted to believe the little creatures that would keep whispering in my ears. “Go easy on your meds!” I’d say.
This week marks my full year of being self-employed. Forgive me for stating the obvious, but holy crap how time flies!
The little creatures are of course not real, they are more like my inner voices. Yes, I said voices, with an ‘S’. Seriously, the kind of baloney that goes on in my head will leave you gasping for air.
Anyway, these creatures have been insisting that I quit the rat race and plunge into the dog-eat-dog world of self-employment. I finally relented around 12 months ago, after years of annoying pressure. Damn you creatures!
Even when I did give in to the inner pressure, I gave myself 6 months. I figured I’d be scurrying back to the sanity of a fulltime copywriting job in no time. Just like how a rat would sprint toward his hole in the wall at the first sign of trouble.
But it didn’t happen; though I’ve contemplated it during numerous lean periods over the past year.
This is no declaration of victory though. I am still only giving myself another 6 months. Thinking too far ahead only makes a person overconfident I’ve learned.
To my fugly little creatures, I’m sorry for not believing in you guys. And please, forget the meds and let’s bring out the bubbly.
This could be your first time looking for a freelance copywriter; or you may have been burnt before by hiring a copywriter not-so-suited to your needs.
Either way, I want to help – or at least try to help.
In this often insane, not-a-moment-to-waste business world; getting things done swiftly and accurately right from the get-go is crucial. The same is true, even when it comes to copywriting.
There are many types of freelance copywriters out there – often with differing specializations – whom are available for hire. But you’ll never know if the copywriter you just hired will hit the ground running or crash and burn at the next lamppost.
But there are steps you can take to filter out ‘the unsuitables’ and help improve your chances of landing a freelance copywriter who will be in-sync with your business aims and aspirations.
And most importantly get the job done.
Let’s not waste another moment then – here are 5 steps you can take to help ensure you hire the right freelance copywriter.