My first post on this blog was on the 3rd of January 2010. I didn’t really have an objective for starting this blog, except to vent my frustrations and have somewhat an online presence.
Along the way I renewed my primary objective; which was to move up the Google page results ranking.After much trial and error, hits and misses, and 562 days; here’s where I am…
Yup, I made it to the Top Half (or position 5) for the keywords “Copywriter + Malaysia”. I did make Page 1 some time ago; but breaking the Top Half proved a challenge. It does feel good now that I’m here.
But we all know Google rankings are unstable; which was why I wanted to capture the moment before I get sent back down to reality.
Hmmm… maybe it’s time to renew my objective once again. Top spot perhaps? Watch out Tim Yang… I’m coming for you!
As a creative research tool that is. In fact, Google should be banned for use when sourcing ideas, inspiration, insights, trends and pretty much everything else that have to do with creativity.
Being a copywriter, I am also very much dependent on Google for developing copy. Not because I want to but because I have to – sometimes too much for my own liking – as I commented on a previous post.
You see, the modus operandi of Google is very simple. It is basically a huge index of the entire world’s online information; a guide of sorts. That’s all well and fine, I mean I’m sure none of us can imagine a life without Google these days.
Here’s the problem when doing creative research though. Google runs on a majority driven system, which means sites with high traffic almost always get higher page listings. A top search results page listing means that a particular site has been viewed by thousands if not millions of people.
So if you are suddenly inspired or found a great idea from a site that originated from the first page of your search result, potentially millions more could have been equally inspired too.
And how many times do we go past the first page of a search result these days. Almost never.
I’m sure Google research-inspired ideas will not cause creative stagnation because most of us creatives tend to emulate rather than imitate (I need to stress the emphasis on the word ‘most’ here). But then again, the apple doesn’t fall too far from the tree.
And if goo-plagiarism is allowed to continue then creative ideas the world over will tend to look or feel eerily similar. On second thought, the solution is rather simple; just navigate to the second or third page of your search result for a change.
Check if applies:
1. I spend most of my time online ( )
2. I discuss about the latest viral video with my friends ( )
3. I Keep in touch with friends via instant messaging more than on the phone ( )
4. I often have lunch/dinner in front of a PC ( )
5. I check my Facebook or e-mail the moment I wake up in the morning ( )
If you checked any two or more of the above, then you can now display your allegiance to the wired way of living by sporting internet-themed basketball shoes.
These shoes are a perfect complement to your style; which probably includes nerdy glasses, a transformers t-shirt and an unwashed for months denim. What’s more? The shoes’ built-in geo-location technology will also let your friends know about your whereabouts every step of the way. (You know I’m taking a piss right?)
In case you’re wondering… these shoes were designed by a certain Brass Monki (the name says it all ain’t it?) and not by Nike (phew!).
What’s next? Facebook underpants that come with a ‘Like’ button?
I’m going to log-off and have a life right now.