The title of this post is actually the name of the video from YouTube that I’ve posted for your viewing pleasure. The video is actually a parody of a movie called A Few Good Men, starring Tom Cruise, Jack Nicholson and Demi Moore among others. I must say it is one of the few good (pun intended) Tom Cruise movies, back when he was very watchable.
If you’ve not watched the video yet, I suggest you do. Or if you’ve seen it before, just view it again to refresh your memory. The video pokes fun at the daily battle between creatives and suits. As funny as it is, the insights offered are very valid indeed. Here are some of the key learnings from the video:
- No matter how creative a suit thinks he/she is, the least creative person on the studio is more creative.
- A creative can become a suit (not that anyone wants to), but not vice versa.
- A bigger logo does not sell products… period.
- It’s a suits job to sell the creative, not direct the creative
- If a suit does not like an ad, he/she should pick up a pencil and write some ads
Just in case you are wondering, I have nothing against the AEs, AMs and ADs of the world. They do a very difficult job which requires tons of humility, patience and persistence. If I were an AE, quite a number of clients would have mysteriously vanished from the face of the earth.
I wonder what would happen if we show this video to every aspiring ad man or woman out there.
You know, the fresh out of Kementerian Pendidikan Malaysia greenhorns whom are contemplating a communications design course. The college freshmen who think advertising is all about getting to work at noon, writing a couple of headlines and scooting off to lunch. And the 25-year old executive who’s unsure about his career and thinking of advertising to get his juices (creative or otherwise) flowing.
The video is actually a parody of a Monster recruitment ad, created to promote the ADDY Advertising awards based in the States. I liked the idea of using kids to ‘sell’ the advertising industry, because kids tell the truth. At least kids who have yet to accurately identify right from wrong. The kids in the video however have laid bare all the symptoms of an industry that’s tired, unforgiving and complicated.
Now, would I have jumped into the deep, dark ravine of advertising had I seen this video as an undergraduate? Hell yeah! I wouldn’t trade where I am now for anything else. Granted, things could be better, but it’s stuff like this that makes advertising… well… advertising. It’s a love/hate thing… few understand, many falter and for some of us it’s a way of life.