A lot of things have been said – by many people – about Search Engine Optimization or SEO for blogs. Now is my turn, and here they are:
- Content is really king, especially if it is shareable content. Also, please stick to your context or keywords and never ramble.
- Never, ever employ black or grey-hat techniques. Goggle is extremely smart these days, you’ll regret it.
- Be persistent… keep those blog posts coming. If you write insightful, relevant and shareable content, your ranking will rise.
- Have patience. It takes time to get onto the first page… usually years. And years more to have Top Half presence.
- Believe in yourself. A lot of people will laugh at your efforts, sometimes to the point of ridicule. Give them the finger!
Now, I am not an SEO expert. But I have been running a blog close to 3 years. And truth be told this blog has generated more leads that anything else for my copywriting business.
Although I’m not the type to trumpet myself, check these out:
And that’s my 2 cents about SEO. Cheers to micro businesses!
As a creative research tool that is. In fact, Google should be banned for use when sourcing ideas, inspiration, insights, trends and pretty much everything else that have to do with creativity.
Being a copywriter, I am also very much dependent on Google for developing copy. Not because I want to but because I have to – sometimes too much for my own liking – as I commented on a previous post.
You see, the modus operandi of Google is very simple. It is basically a huge index of the entire world’s online information; a guide of sorts. That’s all well and fine, I mean I’m sure none of us can imagine a life without Google these days.
Here’s the problem when doing creative research though. Google runs on a majority driven system, which means sites with high traffic almost always get higher page listings. A top search results page listing means that a particular site has been viewed by thousands if not millions of people.
So if you are suddenly inspired or found a great idea from a site that originated from the first page of your search result, potentially millions more could have been equally inspired too.
And how many times do we go past the first page of a search result these days. Almost never.
I’m sure Google research-inspired ideas will not cause creative stagnation because most of us creatives tend to emulate rather than imitate (I need to stress the emphasis on the word ‘most’ here). But then again, the apple doesn’t fall too far from the tree.
And if goo-plagiarism is allowed to continue then creative ideas the world over will tend to look or feel eerily similar. On second thought, the solution is rather simple; just navigate to the second or third page of your search result for a change.
In interrupt this blog to bring you a real scoop, well, in the world of Jay Krish anyway. For the first time in the relatively short history of this blog, it has managed to break into the first page of Google’s Page Results for the search term “Copywriter Malaysia”!
Now, whether I stay there or drop into blog oblivion remains to be seen. But to think just 10 months ago I was nowhere to be found, it sure feels good! Thanks to my followers (the very few of you, you know who you are), those who stumbled on this site and those who mistook me for someone else.